Enclave, by Erick Cabal
The business systems behind the hustle.
Enclave sets up one system that runs your whole business: your brand, your booking page, payment checks for any payment method, your customer list, your books, your manuals, and a Virtual Team that drafts the routine work. You approve, it handles the rest.
Ang sistema sa likod ng sipag mo.
- Based in
- General Trias, Cavite
- Serving
- The Philippines, and Filipino-owned businesses in the US and Canada
- Tiers from
- ₱15,000
- Care from
- ₱1,500 a month
01The problem
Your business is doing well. Keeping up with it is the hard part.
Inquiries get lost in Messenger
A customer asks for a price at 11pm. You reply the next morning, but they have already booked somewhere else. You do not know how many customers you missed last month.
Payments live in screenshots
One GCash receipt is in this chat, a Maya receipt is in another, and your notebook matches neither. Checking who really paid takes a whole evening.
You cannot say what you earned
Money came in and went out, but at the end of the month you are not sure how much you really earned, and your accountant is asking for records.
02The business systems behind the hustle.
Why Enclave exists.
Mission
Enclave exists to build the whole business behind Filipino hustle, so that no owner grows alone and every business lasts.
Kami ang bubuo ng buong negosyo sa likod ng sipag mo, para hindi ka mag-isa at tumagal ang negosyo mo.
Vision
When Asia looks for the best-run MSMEs and startups, it looks to the Philippines.
Behind every Filipino storefront, on the street or online, stands a real system. The sari-sari store and the gown rental run with the same care and precision as the finest company in town. Every owner closes the month knowing exactly what they earned and is home in time for dinner.
By 2036, a thousand Filipino businesses run on systems of their own, and not one payment is chased through the DMs.
03The Enclave Tenets
How we work.
Seven promises we keep, even when no one is checking.
- 01
Build It As If Your Name Were On It
We never stop at what was asked. Every system leaves our hands bearing the mark of its maker, finished beyond expectation, and every business is left stronger than we found it.
- 02
Make Every First Hello Unforgettable
The first reply, the first proposal, the first week: each one tells an owner who we are. We make them count, for the memory of a first meeting lingers long after the work is done.
- 03
Be the Partner, Never the Vendor
We see the storm before it gathers, speak before we are asked, and bring the idea no one thought to request. Their business does not wait, so neither do we.
- 04
Measure Ourselves by Their Growth
The deliverable is never the destination; the owner's flourishing is. Every task carries a purpose, and we honor results over hours.
- 05
Guard Trust Above All
Trust is built over seasons and lost in a single moment. We guard every password, every peso and every promise, and we tell the truth even when it costs us, offering a better path whenever the answer is "not yet".
- 06
Grace in Mistakes, Steel in Commitments
We extend grace to the honest error and hold every commitment with quiet resolve, for our clients and for ourselves. We never compel, yet we always set the date.
- 07
Never Forget the Hustle That Made Us
We were born of the same hustle we now serve. We stay humble in success, grateful in hardship and joyful on the hardest days. The mission comes before the money, and character before talent.
04The Enclave Method
How we build your business, step by step.
We start with the basics of your business, then your plan, then how you get customers, and only then the system. That is why we never start with just a website.
- 01
Foundation
What your business is, who it serves, and the rules it runs on.
- Your business on one page: what you sell, to whom, and the one goal
- Know what each job costs you, and what it should earn
- Clear roles, so not everything depends on you
- 02
Strategy
Who you sell to, and why they should choose you.
- A clear picture of your ideal customer
- What makes you the obvious choice in your town
- Your prices, your packages, and the words that sell them
- 03
Growth
Getting more people to book and pay.
- One simple path from a first message to a paid booking
- What else your customers need, so you can offer it to them next
- Automatic follow-ups, so no customer is forgotten
- 04
System
The tools that keep working, even when you are busy.
- Booking, payment checks, customer list and records in one place
- Manuals and training, so a new helper can learn the job in a week
- A Virtual Team through Enclave that drafts replies, posts and reports for you to approve
Everything in the system is yours. You can export your customers, bookings and records at any time, and take them with you if you ever leave.
05The tiers
Three packages. Choose the one that fits your business today.
Prices are based on what this work costs in your own country.
Start
Selling on Facebook or Messenger, just starting
| Market value | ₱30,000 |
|---|---|
| You pay | ₱15,000 |
| Pay monthly | ₱6,000 down, then ₱750 x 12 |
| Care, monthly | ₱1,500 |
Start Care: Website and system monitoring, backups, 1 small update and a check-in call every month
See everything included
- Business FoundationYour business on one page: what you sell, to whom, the money rules and the one goal
- Your ideal customerA clear, written picture of the customer you want more of
- 90-day planWith a monthly review template
- Brand basicsLogo cleanup or wordmark, colors, fonts, 6 social templates
- One-page websiteInquiry or booking form and a Messenger link, mobile first
- CRM liteOne customer list with an inquiry pipeline, plus a smaller back office: the same money, booking and records screens as Grow, with fewer modules and users and basic reports only
- Google Business ProfileSet up, categorized and verified
- Owner manualHow to run everything, in plain language
- Recommended apps listThe few apps worth paying for, and why
- Security guidePasswords, two-step sign-in and safe devices
Grow
Steady customers, drowning in messages, bookings and payments
| Market value | ₱90,000 |
|---|---|
| You pay | ₱45,000 |
| Pay monthly | ₱18,000 down, then ₱2,250 x 12 |
| Care, monthly | ₱3,500 |
Grow Care: Start Care plus a monthly profit report, 3 updates a month and Virtual Team improvements
See everything included
- Business FoundationYour business on one page: what you sell, to whom, the money rules and the one goal
- Your ideal customerA clear, written picture of the customer you want more of
- 90-day planWith a monthly review template
- Strategic Marketing PlanWho to sell to, what to say, where and at what price
- Step-by-step growth planWhat to do first, next and after that to grow your business
- Sales and Messaging KitScripts, saved replies and offers in your voice
- Brand kitLogo package, brand sheet, 12 templates, page covers
- Website, up to 6 pagesBrand-applied, mobile first, with your inquiry and booking flow
- CRM pipelineEvery lead and customer, with stages and follow-ups
- Booking and paymentsBooking calendar, payment proof checks, numbered receipts
- Books and moneyIncome, expenses and a monthly profit view for your bookkeeper
- Virtual Team, 3 rolesThree Virtual Team roles that draft the routine work for you to approve
- Google profile and SEOGoogle Business Profile plus search basics
- Owner manual and trainingManual plus one training session
- Recommended apps, set upThe apps chosen and set up for you
- Security setup and device guideTwo-step sign-in on, devices checked
Whole Business
Ready to scale, add staff or open a second branch
| Market value | ₱190,000 |
|---|---|
| You pay | ₱95,000 |
| Pay monthly | ₱38,000 down, then ₱4,750 x 12 |
| Care, monthly | ₱7,500 |
Whole Business Care: Grow Care plus priority support, unlimited small updates and a monthly strategy check-in
See everything included
- Business basics, ideal customer, 90-day planYour business on one page, your ideal customer, and a 90-day plan
- Marketing plan, growth plan, sales kitMarketing plan, step-by-step growth plan, and ready-to-use sales messages
- Full brand identityBrand directions, logo package, brand sheet, 24 templates, branded invoices, contracts and receipts
- Website, up to 12 pagesWith a blog and an editor you control
- CRM pipelineEvery lead and customer, with stages and follow-ups
- Booking and paymentsBooking calendar, payment proof checks, numbered receipts
- Full back officeBooks, receipts, expenses, staff, simple payroll (payslips, SSS, PhilHealth, Pag-IBIG, withholding, 13th month; your accountant files), inventory and reports
- Niche modulesThe systems your kind of business runs on
- Virtual Team, 12 rolesThe full Virtual Team, each role drafting for your approval
- Google, SEO and analyticsGoogle Business Profile, search setup and analytics
- Manual and 2 trainingsOwner manual plus two training sessions
- All recommended apps, set upEvery app on the list chosen and set up
- Security, staff accounts, devicesStaff accounts, two-step sign-in, device guide
- Launch support, first 30 daysWe stay close for the first month
- Quarterly strategy reviewsFour reviews in year one
- Market value based on Cavite and Philippine MSME and startup rates, researched 3 October 2026.
- Running costs (hosting, domain, email, AI subscription) are paid by you directly, in your own name, and never marked up.
- Upgrade anytime: you pay only the difference.
- Choosing a tier here only tells me what you are interested in. I recommend one in your proposal.
06How it works
Five simple steps, from first message to a running business.
- 01
Tell us
Seven questions about your business, about five minutes.
- 02
Proposal
All three tiers, priced for your market, with what each one includes.
- 03
Agreement and down payment
You sign a simple agreement and pay the down payment, then we start.
- 04
Build and handover
We build it, then train you on it and hand you the manual.
- 05
Care
We keep your system running every month. Cancel anytime with 30 days' notice.
07Proof
Real results only, with proof.
08Work
My work: paying clients first, then my own businesses, then earlier projects.
Each project is labeled, so you know exactly what kind of work it was.
Sourire Studio
Self-portrait studio with self-serve booking
A self-portrait photography studio in Silang, Cavite. Hero line: "Say Cheese!" Packages, gallery, backdrops, reviews, and FAQ, plus a booking flow where the customer picks an open slot from a live calendar, chooses a package, backdrops, and add-ons, and pays by GCash with a reference number. The studio confirms each slot in a password-protected dashboard that also manages reviews, pricing, and settings. Built and ready; not launched yet.
Not public yet. Message me to see it.Archive: 12 earlier builds, not live
Built to learn a sector, or never launched. Listed for honesty, with no links or screenshots, because there is nothing live to send you to.
- 22Tampos Family TradingSari-sari store, piggery, and rice retail in Cebu
- 23JED Lojica SportswearCustom full-sublimation team uniforms
- 24Kabayan ThailandThailand tours for Filipino travelers
- 25HMUA By ACHair and makeup artist
- 26Aldus & Sairon WeddingWedding website, February 2027
- 27Mister Tourism World PhilippinesNational male pageant for travel and tourism
- 28Mister & Miss Celebrity International PhilippinesPageant site with voting and ticketing
- 29Lenichem EnterprisesIndustrial solvents and chemicals distributor
- 30GenTri AluminumAluminum and glass fabrication
- 31Team Gentri Gym24/7 strength and combat sports gym
- 32Ma and Pa KusinaFamily kitchen by two hotel-trained cooks
- 33Tiyo Montan's Coffee Farm and CafeCoffee farm and cafe in Amadeo
What people say.
Reviews from our first clients are on the way.
09Good to know
What Enclave is not.
So you know exactly what to expect from us.
Not a website shop
A website is only one part of the system. On its own, it cannot answer customers or check payments.
Your Virtual Team drafts, you send
Enclave sets up and runs your Virtual Team with AI tools, so you never have to learn them. Nothing reaches a customer in your name without you approving it first.
We do not file your taxes
We hand your accountant clean records. The filing stays with them.
We do not move your money
Payments go straight to your own accounts. We only help you check what arrived.
No lock-in
Every account is in your name, you can download your data anytime, and you can cancel care with 30 days' notice.
10Referrals
Know a business that needs this?
Introduce a business to us. When they pay, you earn a share.
- 10%for anyone who introduces a business that becomes a client.
- 15%for repeat referrers, from your second paid referral within 12 months, and for co-sellers.
- Up to 20%for written channel partners: a signed agreement and three or more paid referrals in 12 months.
Paid only on money the client actually pays, within 7 days of it clearing, with a statement. Nothing is owed on unpaid or refunded invoices, and every referral is disclosed to the client. Covers everything the client pays in its first 12 months: the tier, add-ons and care.
Refer a businessTell me about your business.
Seven questions, about five minutes. I read every one myself, and send back a proposal with all three tiers, priced for your market, within two working days.



